Business & Strategy

SEE→DIAGNOSE→ALIGN→ADVANCE

Understand the company as it actually exists.

Find the highest-leverage constraint.

Focus people, capital and strategy.

Execute, measure and adapt.

THE WORK OF TRANSFORMATION

Four ways I think about moving a company forward.

DIAGNOSIS & STRATEGY

What's actually preventing a company from becoming more valuable.

POSITIONING & VALUE

Finding the strongest truthful position and helping others understand it.

CAPITAL & TRANSACTIONS

Financing, acquisitions, partnerships and transactions as strategic tools.

EXECUTION & TRANSFORMATION

Turning priorities into action, and rebuilding momentum.

RECENTLY PUBLISHED

Corporate Turnarounds: How I Think About Fixing a Business That Isn't Working

My framework for diagnosing what's broken and rebuilding momentum.

Read the Article

Putting Strategy Into Practice

These ideas aren't just theory — they're what inform my advisory work with companies, founders and boards through McMillan Strategies, where I help early-stage public and private companies navigate growth, positioning, capital and transformation.

Explore McMillan Strategies

SELECTED BUSINESS IDEAS

More thinking on strategy, execution and building things that last.

Measure Cost vs Value

Why price and value are not the same conversation.

Seize Opportunity

Recognizing the moment before it's obvious to everyone else.

Build a World-Class Team

Strategy is only as strong as the people executing it.

Building World-Class Companies

What separates companies, products and ventures that actually endure.

CROSSING WORLDS

Strategy rarely stands alone — it connects to capital, creativity and the person leading it.